Travels with Barley by Ken Wells

Author:Ken Wells
Language: eng
Format: epub, mobi
Publisher: Free Press

I had always thought of “Bud” as a friendly beer produced by friendly people. That illusion was totally shattered when the management of your company began to shut out small brewers, starting in Hawaii, after the visit of August A. Busch III. His childish tirade and even more childish actions at that time were a disgrace to a great company’s name. Worse, it is a reflection of what’s gone wrong with corporate America. It is not necessary to attack one’s small competitors and dominate the marketplace to dominate the market.

Such dominance does not have to be destructive. Microbrewers, craft brewers, and homebrewers have made American beer the best on the planet. Your company should bow down to these wonderful people and be eternally grateful for their pre-science.

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